Chatbots have been in use in different forms since a long time. They are the automated service robots that help users navigate through different communication channels. The application of bots can vary from functional to fun, and can be implemented in major chat products. Chatbots have the ability to interpret human speech as well as written queries and decide which information is being searched for.
Before we see how Chatbots can enhance your app, let’s see what Chatbots really are?
Chatbots are the computer programs that enable to carry out conversations with people using lightweight messaging app UI.Chatbots make use of high level artificial intelligence and are indistinguishable from actual human conversation. They can be used to perform variety of functions within realm of interaction with customer, advertising and marketing initiatives.
Let’s find out how Chatbots can enhance your app…..
1. Carry out specialized tasks
Chatbots are replacing the need for downloadable apps, as they are integrated into a viable platform. They can do things that humans chat wouldn’t necessarily be able to accomplish easily. Many companies have been interacting with Chatbots for years, replacing the need of downloadable apps.
Third-party companies are starting to leverage bots to perform specialized tasks like – checking bank accounts, book tickets via text messages etc. The increased level of automation obviously increases the business processes, reducing IT dependency and increasing overall performance.
2. Customer service
Customer service and support is one of the popular ways to use Chatbots, especially in the world of mobile app development. You can provide a personalized and convenient customer service option for customers. There is a significant growth in messaging apps, compared to social apps. This can be used by integrating your app into the site.
Chatbots can initiate conversions with the customers who are browsing your site and offer personalized recommendations for advanced issues that need to be handled by your CRM. Since the Chatbots can take care of basic, moderate and difficult level tasks, the CRM just need to respond to complex requests.
3. Increase conversion rates
Today, millions of people are using mobile apps and the conversion rates are much low on those devices. It is estimated that more than 60% conversions happen on desktops and laptops compared to smartphones. Boosting the conversions can result in a major revenue increase —-and the best way to achieve this is Chatbots.
Though mobile users already use messengers to communicate, they are not as effective as Chatbots. Using Chatbots, you can talk to the customers on the same communication channel they are already using —- without the need to switch channel. Customers can get immediate answers on their queries on Chatbots, instead of waiting hours for email response.
4. Payments
Chatbots can handle payments in an effective way. Now, it is very convenient to go through the sales funnel and make a purchase without anybody’s help. Chatbots have automated funnels that can go through the customer acquisition phase to confirm the purchase. All you need to do is just check the app and ask a Chatbot to help pick out an item and pay for it without any interaction.
The Chatbot then sendsfollow-up information with racking details. Chatbots are integrated with payment gateways for the benefit of e-commerce sites.
5. Automation
With the increasing demand of mobile apps, you may need to automate as many as tasks as possible. This allows your employees to work on important tasks, instead of getting bagged down by repetitive jobs. The speed ofChatbots results in faster response of customer queries.Moreover, you get a constant response when you automate tasks with Chatbots.
The best thing is that Chatbots can take care of all the basic things that are needed to run your business. You can even create Chatbots to message customers the same information you are mailing.
6. Enhances customer engagement
Chatbots give companies an opportunity to engage with customers in new ways. Today,companies need not to spend much time as they become an important part of conversion, rather than interruption. Customers can be reached in one-to-one and highly personalized approach. For example- if you are traveler who is annoyed by flight delays or gate changes, you can get help from Chatbot. Chatbots can alter the passenger of a change by connecting directly with customer service to provide updated information.
Customers who use smartphones have an expectation of simple and easy to use interfaces. Chatbots will streamline the operations and automate tasks, and transform the business decisions you make.
7. App navigation
When there are lot of difficulties in terms of UI/UX, Chatbots can help simplify the navigation for users based on their preferences. For example, if you have an app that sells computers, a bot can suggest them based on their browsing experience. The users don’t have to go hunting through different menus. This potentially increases the conversion rates.
It is important to recognize the context of Chatbots in evolution of UI models. With the Chatbots, users don’t have to learn anything. They are the best practices for organizing the application and navigation in a mobile app.
8. Robust push notifications
Push notifications are no doubt the best ways for messaging the users outside the app. However, users close them without going through the details and they land on a page with no guidance. By attaching Chatbot to push notifications, users can have an interactive experience. You are not just sending information to the users, but gathering relevant data. They can create dynamic segments based on how users respond to push notifications, allowing you to personalize the app in a better way.
9. A/B testing
There are a number of things to do to testmessaging in your app.Performing A/B testing in Chatbots allow you to send different messages that perform different tasks. Whether you are sending messages for product updates, advertising, call conversion or any other thing, you can compare the results in real time. Chatbots have super powers over apps and hence you should run A/B tests and update the Chatbots copy every week.
Chatbots allow you to do A/B testing with individuals, instead of testing a product with group of people. You will be provided a personalized solution, rather than an average solution.
Conclusion
Chatbots can enhance your app and help your business grow. They can do a lot than you think of. A Chatbot can ask users opinions in real time and let you capture valuable information. It can even prompt the user to share their experience through a rating on the app store.
Chatbots are a great way to engage customers. They will feel like they are talking to you, if created properly. There are countless benefits of Chatbots that have yet to be discovered.